Hi, I’m Sam!
I’m a versatile designer and creative problem solver specialized in interaction design, visual design and UX research— and an aspiring Renaissance Man.
I’m currently a Senior User Experience Designer at Charles Schwab on the Designated Brokerage Service team— working on creating a more user friendly experience for Schwab clients and updating the application’s design system.
Testimonials
“Sam played a supportive role on my SyncUP team at T-Mobile. It was a pleasure working and collaborating with Sam and I appreciate his attention to design detail. He was responsive, personable and took pride in his assigned projects.”
— James Jeffcoat, Senior Manager User Experience at T-Mobile
“I worked with Sam on the design of the mobile app experience for the Camp McDonald’s promotion. He did a great job designing the layout of the experience, allowing the users to redeem their prizes with ease. This was a huge hit with the customers and contributed to the overall success of the program. On top of being a fantastic and thoughtful designer, he was easy and fun to work with and he gets the job done.”
— Bridget Sweeney, Associate Creative Director at The Marketing Store
“Sam immediately brought his experience and knowledge of user experience design to our team and continues to be a valuable partner. Beyond showing his strength as a product owner, his passion for design is an asset through the design process. He tirelessly advocates for the design team’s role with leadership and business stakeholders, helping us advance awareness of our value to the organization and our customers. Sam’s curiosity also adds greatly to the team’s growth and knowledge as he stays ahead of current best practice and shares his knowledge with the team.”
— Bret Schwalb, Principal UX/UI Designer at Discover Financial Services
“Sam is creative, thoughtful and collaborative. He is a pleasure to work with and contributes nicely to the team and development of projects.”
— Debra Sheridan, President at IVY Marketing Group
“What I enjoyed most about working with Sam was his eagerness to collaborate and his ability to generate creative ideas based on customer and market insights. “
— Ted Thayer, Product & Business Development Manager at Earable
My Process
Discover
Conduct user research, market research, understand business goals/vision/requirements, and technical restraints
Define
Analyze research findings to define user problem(s) and identify opportunities
Ideate
Brainstorming workshops, ideation sketching, low fidelity wireframes, rapid prototyping
Design
Create user flows, site maps, high fidelity wireframes, mockups, prototypes, and graphics
Test
Conduct user testing, analyze results, and iterate
Selected Work
T-Mobile
Mobile app design for the Sync-UP Kids Watch companion mobile app for parents
McDonald’s Canada Monopoly
Design of responsive web app and increasing winner believability
Affirm Health
Design of SaaS web app for primary care physician offices
T-Mobile
Design of a smartwatch weather app for kids
Affirm Health
Daily Huddle Tool
UX Research / User Experience / Visual Design / Motion Design / SaaS Web-App
Pre-appointment planning tool for primary care physician offices, which helps doctors spend less time on administrative tasks and more time with their patients, while also increasing profitability.
Password Required*
The Marketing Store
Canada McDonald’s Monopoly
User Experience / Service Design / Accessible Design / Responsive Web-App
Responsive web designs for the 2022 McDonald’s Monopoly game— with the goal of increasing player/winner believability.
Password Required*
T-Mobile
Sync-Up Kids Watch: Weather App
User Experience / Visual Design / Graphic Design / Motion Design / Wearable Tech
Widely requested app by parents to help their kids be more prepared and know what to wear to school each day.
The Marketing Store
Camp McDonald’s
User Experience / Accessible Design / Mobile App
Designs for the mobile web-app experience for the Camp McDonald’s promotion that allowed McDonald’s restaurant customers to gain access to merchandise and online concerts by Kid Cudi and other famous artists.
UCHEF
UX Research / User Experience / Visual Design / Tablet App / Mobile App
Master’s Thesis Project
Design of a multimodal system to help people find recipes based on the ingredients they have on hand in their kitchen. Based on a research paper that was accepted into and presented at the 2019 UbiComp Conference in London, which I co-wrote with a team of graduate students.
BEACON (Better Ethics & Consumer Outcomes Network)
Pulse App - Onboarding
UX Research / UX Strategy / SaaS Web-App
Research and strategy for improving the onboarding experience of the startup company BEACON’s Pulse application, which helps small businesses create custom privacy policies.
TeachAR
UX Research / User Experience / Visual Design / Augmented Reality / Mobile App
Master’s Degree Project
Augmented Reality mobile app and desktop web-app that allows teachers to create custom gallery walk experiences in their classrooms. This project won a mock venture capital pitch with real venture capitalists.
Corporate Visions
B2B Decisions Lab
User Experience / Visual Design / SaaS Website
Web Design for e-learning course website that helps teach sales, marketing, and other business skills.
Lexington Squares
UX Research / User Experience / Visual Design / Augmented Reality / Mobile App
IVY Marketing Group
Augmented Reality mobile app and desktop web-app that allows teachers to create custom gallery walk experiences in their classrooms. This project won a mock venture capital pitch with real venture capitalists.