Overview
Design mobile webview screens for McDonald’s Summer Camp promotion for July 2022.
My Role: UX Designer - Create user flows, wireframes, collaborate with developers on flow and error states, and consult graphic/visual designers on usability and accessibility.
The Challenge: Work quickly in a short time frame.
Kickoff Meeting
Requirements:
Dashboard of all the consumer’s unlocks during July promo
Prize information and descriptions
Error pages based on technical requirements
Entry period and limitations
Eligibility
WCAG compliance
Crew (employee) access to exclusive experiences without purchase
User Flows
Wireframes
Visual Design
Outcome
Promotion Successfully Launched With Lots of Happy Campers!
Re-design of the responsive web application for the 2022 McDonald’s Canada Monopoly game promotion, which helped increase winner believability.